ASSIGNMENT 1
PRODUCT LAUNCH ADVERTISING
campaign strategy PROPOSAL
brief analysis of competitors
brief analysis of target audience
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Young adult or young couples age from 18 to 24 years old.
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Couples who are still in their lovey-dovey period, always like to have match things together with their love ones. Young couples especially those who just fall in love always like to find something new to try with their other half.
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Young adult who like kpop and kdrama as our theme for the campaign will be korean related.
PROPOSED STRATEGY
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Problem: Couples only got idea of chocolate, flowers and plush toy as their way to confess their loves, want something creative to express their love.
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Strategy: To make the haw flakes as a symbol of love to couple lovers. People can use it to express their loves with the haw flakes or as a matchy couple thing for couples as it comes with a pair of design.
TAGLINE
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Saranghawyo
KEY VISUAL
Chosen one
print ad
Headline :
Looking for a perfect gift to express your love?
Body Copy :
To love and to be loved is human nature.
We all know how important a gift is.
Call to Action :
Share the gift of love with haw flakes.
TV Commercial
STORYBOARD
3 instagram launching posts
Caption :
Curious about what Hawflakes got to do with love? Find it out at your nearest 7-Eleven or Family Mart!
#SarangHAWyo #Hawflakes
Caption :
'Two is better than one'. Here is the connection of Hawflakes with love! Celebrate your love with Hawflakes, our new product. Make it the symbol of love.
#SarangHAWyo #Hawflakes
Caption :
Saranghaeyo! Opps, no, it's #SarangHAWyo. We have a new identity for Hawflakes where you can gift your loved ones a bottle as a symbol of love. Check out our video (link in bio) to know more about Endor's Hawflakes.
#SarangHAWyo #Hawflakes